Chris Bosh, -$28 Million Man; David Stern, Superstar
I guess Chris Bosh doesn’t need that $27 million summer house in Southampton. The now-former Raptors’ centerish dude has taken $28 million fewer dollars than he would have made playing (presumably) with LeBron James in Cleveland to play (presumably) with Dwyane Wade in Miami. And thus the free market system has told you something about the relative value of two American cities to one Christopher Wesson Bosh, of Dallas, Texas.
Of course, this wasn’t a perfect example of market forces working their magic. The Raptors could pay Bosh the most, and any other team looking to sign him could pay him $28 million less. The Raptors and Cavs had agreed for Bosh to sign the higher contract and then work out a trade. He didn’t, so they didn’t, and now he’s going to Miami.
All of this makes you wonder how much money would be flying around if there was no salary cap. The NBA system is designed to give superstars incentives to stay on their longtime teams, presumably because David Stern has found that it makes the league more marketable. He’s taken the Michael Jordan effect and spread it leaguewide: Have one recognizable great player on each team, and people will tune in even if they don’t know anyone else on the roster. Best of all, make the league such an enticing draw for advertisers that the best players—the ones whose pay is actually being capped by the limits on maximum contracts—don’t actively bark about their pay being limited, and instead work toward endorsement deals. The league’s increasingly squeaky-clean image—promoted by NBA Cares commercials and enforced by Stern & Co.’s zero-tolerance approach to physical nonsense, on or off the court—helps make these endorsements a reality. It’s the After Artest era, one in which Ron-Ron himself almost single-handedly wins Game 7 of the NBA finals and thanks his therapist on national television.
It’s almost impossible believe that with all the money that’s floating around now that the owners are threatening to lock out the players after next season, and it’s even worse when you know they’d be throwing out even more if they could. You don’t think LeBron would hold out for a contract bigger than Alex Rodriguez’s $300 million deal? LeBron has scheduled a prime-time hour on ESPN to announce his decision. Childhood vanity or innate vanity, it’s still vanity, and by the manner in which teams are falling all over LeBron to procure his services, there’s no reason to think someone wouldn’t nudged an offer at least into spitting distance of A-Rod’s deal. And yet the owners are going to tell you they’re losing money, which they may in fact be doing. There are rumors that they’ve spent so much this offseason because they know they won’t have to pay up, as they are expected to ask for an across-the-board salary cut, owing mostly to dwindling attendance. Knowing David Stern, they’re likely to get it. Mr. Stern doesn’t lose, even if the owners are making an embarrassingly poor case for themselves right now.
Their counterpoint could be that these are simply the costs of doing business, but they’re not. “Doing business” and building a championship team are not, unfortunately for sports fans, the same thing. Profitability has an easily identifiable blueprint: pay as little as possible for players, win as many games as possible and, whatever you do, make the playoffs. Exactly how far you make it in the playoffs doesn’t matter all that much to the bottom line. At some point you are going to run up against someone else’s vanity project, and to plan to beat that team (not the same as actually beating them), takes money out of your pocket at the height of your moneymaking powers. People don’t want to hear it, but if you follow that blueprint, you’ll make money.
Yet rich people continue to buy sports teams and pile money into them, and you don’t become rich enough to become an owner without being a shrewd moneysmith. At some point, owning a sports team could be classified as little more than a vanity project, which would explain owners’ inability to keep their public statements in line with the actions of their teams. They claim to not want to lose money, but most of them are already losing money when compared to how much they could be making if they were, for lack of a better term, “all business.” So what they’re really complaining about is a movement down a sliding scale on which they’ve willingly jumped. I’m not that sympathetic.
At the same time, the NBA’s system does, at least in theory, strike a nice balance between the rabidly free-market system of Major League Baseball and the proscribed, socialistic payout system of the NFL. Baseball embraced the “watch the money” ethos early on, content to sell as many Yankees hats as it can and crush the dreams of every Kansas City kid; the NFL has far too many players to pay to allow any one team or group to monopolize the talent pool. In the NBA, you can do it if you’re lucky, good and plan well. LeBron, Wade, and Bosh won’t be teaming up in Miami, but they could have. The resulting arrangement should leave title-contending teams in Miami, Cleveland, Chicago, Orlando and Boston… and that’s just in the East. Three of those teams are led by No. 1 overall draft picks, which shows how much you need the ball to bounce your way, but that’s no less capricious than, say, relying on Tom Brady to turn into a Hall of Famer. Sometimes it’s about money, sometimes it’s about skill, and sometimes it’s about luck.
So when looking at Chris Bosh’s decision to leave $28 million on the table and go to Cleveland, I wouldn’t sweat about the money. He’s not a good or bad person for doing what he did, he’s just a guy in search of something at the nexus of comfort, vanity, and fulfillment. Or to put it another way: “There are some enterprises in which a careful disorderliness is the true method.” That’s Moby-Dick; I’m still on that. LeBron’s the white whale, sure, but the only thing that comes up more in Moby-Dick than Moby Dick himself is God, created the system that led to the noble pursuit in which Ishmael was engaged and over which virtually everyone onboard obsessed.
I think Melville would have liked David Stern.
Apropos of nothing, I was going to post a clip from last night’s Louie, featuring Ricky Gervais, that is in no way, shape or form safe for work. However, the still shot for the YouTube video is of Louis C.K.’s butt, so I’ll just post the link. If you want to watch it, go here. Do this.